Thandi Yaadein
Indian Dessert Packaging Design, Visual Identity System
Thandi Yaadein, meaning “Cool Memories” in Hindi, is a conceptual Indian dessert brand inspired by nostalgia, home, and remembrance. Drawing from Indian truck art, the packaging combines expressive typography, vibrant colors, and custom illustrations to celebrate traditional Indian desserts.
Thandi Yaadein
Indian Dessert Packaging Design, Visual Identity System
Thandi Yaadein, meaning “Cool Memories” in Hindi, is a conceptual Indian dessert brand inspired by nostalgia, home, and remembrance. Drawing from Indian truck art, the packaging combines expressive typography, vibrant colors, and custom illustrations to celebrate traditional Indian desserts.
Brand Story
Brand Story
Thandi Yaadein (than-dee ya-day), meaning “Cool Memories” in Hindi, is a brand I created to share the flavors and memories of India through packaging. Growing up in the U.S., I didn’t just miss the food—I missed the feeling of home. The brand invites everyone to experience that warmth through every bite, from vibrant street food to family gatherings and quiet moments of reflection.
Thandi Yaadein (than-dee ya-day), meaning “Cool Memories” in Hindi, is a brand I created to share the flavors and memories of India through packaging. Growing up in the U.S., I didn’t just miss the food—I missed the feeling of home. The brand invites everyone to experience that warmth through every bite, from vibrant street food to family gatherings and quiet moments of reflection.
Flavors & Color Palette
The ice cream and kulfi flavors are based on fruits commonly found in India: Jamun, Sitaphal, Amrud, and Chikoo. Each fruit informed its own color palette, allowing the packaging to create a vibrant yet organized flavor system across the product line.
Ice Cream
Thandai
Flavor Names
The flavor names draw from the playful storytelling found in Indian truck art. Using alliteration, each name brings a sense of rhythm, character, and memorability, turning familiar fruits into expressive, personality-driven moments within the system.
The flavor names draw from the playful storytelling found in Indian truck art. Using alliteration, each name brings a sense of rhythm, character, and memorability, turning familiar fruits into expressive, personality-driven moments within the system.
Flavors & Color Palette
The ice cream and kulfi flavors are based on fruits commonly found in India: Jamun, Sitaphal, Amrud, and Chikoo. Each fruit informed its own color palette, allowing the packaging to create a vibrant yet organized flavor system across the product line.
Ice Cream
Thandai
Illustration
Ice Cream
Process
Kulfi
Process
Kulfi packaging is often discarded after opening, and the dessert melts quickly, making it messy to eat. Responding to this experience, the packaging includes perforations near the base that allow it to tear open into a bowl-like form, catching the melting kulfi.
Kulfi packaging is often discarded after opening, and the dessert melts quickly, making it messy to eat. Responding to this experience, the packaging includes perforations near the base that allow it to tear open into a bowl-like form, catching the melting kulfi.
Thandai
Process
Thandai is a traditional Indian milk drink often served chilled during festivals. Known for its cooling and refreshing qualities, it extends the Thandi Yaadein product line beyond frozen desserts.
Thandai is a traditional Indian milk drink often served chilled during festivals. Known for its cooling and refreshing qualities, it extends the Thandi Yaadein product line beyond frozen desserts.
Promotional Video
This project is a student work created for educational purposes only. I do not hold or own any rights to the photos used in this project. All images belong to their respective copyright owners.
© 2026 Jainisha Vira